Marketing Automation Benefits Data You Should Know
Businesses that adopt marketing automation can have a 53% higher conversion rates and reduce customer churn by 43% as compared to the businesses that don’t Investing in integrated marketing...
View ArticleEmail Marketing Infographic
Email is the #1 preferred method of communication by consumers Email has a 3X higher conversion rate and a 17% higher average order than sales through social media channels Email is 40X more effective...
View ArticleThe NEW $1bn Industry: eSports
Organized video game competitions, or eSports, are quickly growing into a major segment of the electronic entertainment industry. Coca-Cola, American Express, and Samsung are just a few of the major...
View Article6 Winning Strategies for Email Marketing
Email marketing can be tricky business. Even with the multiple platforms available, one small mistake can send your team into a panic. While you may have made these mistakes yourselves at some point,...
View ArticleYouTube’s Entry into Streaming
In what is quickly becoming the plot of HBO’s Silicon Valley, Youtube announced on June 12th the launch of it’s new game streaming platform. With Twitch having its first major competitor, the Google...
View ArticleWhat to Know About Influencer Marketing
Influencer marketing, or “word of mouth” marketing, is when your biggest advocates are also your valued customers. With the popularity of social media, many brands have turned to influencer marketing...
View ArticleMaking the Most From Marketing Partnerships
Just because your brand has become popular does not mean that your audience will continue to grow. You can re-target the same customers only so many times before you start to see diminishing returns....
View ArticleHow to manage Brand Ambassadors
As we have discussed before, brand ambassadors are important regardless of the size of your company. When trying to attract new customers it is important create unique content on a regular basis and...
View ArticleLead Management Infographic
The majority of top-performing companies consider automated lead nurturing the #1 most important function in their automated marketing solution Lead nurturing allows for a 49% increase in monthly lead...
View ArticleBuilding a Brand Ambassador Program From Scratch
At Sideqik, we can’t stress enough the importance of a solid Brand Ambassador program. However, the proper organization and development of a successful Brand Ambassador program is such a large...
View Article3 Types of Marketing Partnerships to Help You Reach Yours Goals
Choosing between an Influencer, Affiliate or Ambassador depends on your brand and choosing the correct marketing partnership for your situation can make all of the difference. Just like running paid...
View ArticleWhy Even YouTube Needs A Marketing Strategy
As we have previously covered, live streaming video games is a big industry with some major corporations involved. YouTube Gaming, which has been live for 2 weeks, was initially marketed as a major...
View ArticleSocial Media Comparison by Age and Channel
With so many options for Social Media available, picking the right channel to run targeted ads on can be a tough choice. Everyone uses Social Media differently and with more options coming out every...
View ArticleTop 3 Reasons for Startup Failure
You cannot create a problem, you have to solve a problem; While a lot of startups begin very optimistically, there are plenty of postmortems written by entrepreneurs who have all learned the same...
View Article25 Top Marketing Influencers
With Influencers being respected professionals in their fields which consumers turn to for advice, who do marketers turn to when they need to know the latest trends and best practices? Marketing...
View Article2 Ways to be involved with YouTube’s Partnership Program
Since it’s launch in 2005, YouTube has consistently been one of the fastest growing online communities. YouTube has shown itself to be an accessible platform for both advertisers and creators, plus the...
View ArticleMost Popular League of Legends Teams
Picking the top eSports teams involves measuring more than the number of tournaments a particular team has won, what really matters to sponsors and should matter to the players is audience reach....
View ArticleWeekly Marketing Scoop Week Of November 30
QUOTE OF THE DAY “The Best Marketing Doesn’t Feel Like Marketing” – Tom Fishburne THIS WEEKS SCOOP IS YOUR E-COMMERCE MOBILE FRIENDLY? IT SHOULD BE! DRONE DELIVERY IS FINALLY HERE…ALMOST 500 MOST...
View ArticleThe Most Influential YouTubers In The World Infographic
What’s it take to be the biggest name on YouTube? The most accepted metric for success on YouTube is the number of subscribers your channel has. But, just like Facebook “Likes” YouTube “Subs” are only...
View ArticleWeekly Marketing Scoop - Week of December 1
QUOTE OF THE DAY “Influencer marketing at its core is about developing real relationship to ultimately champion your influencers to market with you.” – Amanda Maksymiw THIS WEEKS SCOOP FACEBOOK DOESNT...
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